Easy Crypto was coming into an established Australian market where audiences were either already on a trading platform, or looking elsewhere for ‘investments’.
Insight
Aussies will do just about anything to earn some extra cash, but that enthusiasm can lead to some not-so-smart decisions.
There’s an easier way
Dodging strict Crypto language regulations, we positioned Easy Crypto as the simple and secure way to invest in your future.
App download KPIs smashed during the campaign period
A rapid decline in metal detector sales across the country
A rapid decline in metal detector sales across the country
